NXT Champion Adam Cole faces North American Champion Keith Lee in a Winner Take All Match

NXT Champion Adam Cole faces North American Champion Keith Lee in a Winner Take All Match

The stakes will be at an all-time high when NXT Champion Adam Cole meets North American Champion Keith Lee in a Winner Take All Match on Wednesday, July 8, as The Great American Bash continues on NXT.

Already the longest-reigning NXT Champion ever, Cole can perhaps solidify his claim as the black-and-gold brand’s greatest champion if he defeats Lee. The list of opponents toppled by The Panama City Playboy during his year-plus reign reads like a who’s who of NXT Superstardom: Johnny Gargano, Finn Bálor, Tommaso CiampaMatt Riddle and more.

But Lee may represent Cole’s biggest challenge — literally and figuratively.

The Limitless Superstar first had to overcome Gargano and Bálor in a daunting Triple Threat Match to retain his title and get here. And as he has done so often, Lee took care of business against the two former NXT Champions. Lee’s reign has been among the most distinguished in the history of the North American Title, including victories over Damian Priest, Dominik Dijakovic and Cameron Grimes. A win over Cole would launch Lee’s star to even greater heights.

Who will leave their mark as the first double champion in NXT history?

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