WWE and Texas Lottery announce WrestleMania 32 partnership
WWE and the Texas Lottery have announced a partnership around WrestleMania 32, making a WrestleMania scratch ticket game available starting Monday, Nov. 16, with revenue supporting Texas public schools.
Next year’s Showcase of the Immortals place Sunday, April 3, 2016, at AT&T Stadium in Dallas and will be broadcast live around the world on WWE Network.
The new Texas Lottery game gives fans a chance to instantly win more than $10 million in prizes, including top prizes of $25,000, and the opportunity to enter one of four promotional second-chance drawings with prizes that include trips to WrestleMania, VIP all-access experiences at the WWE Performance Center in Orlando, Fla., and replica WWE World Heavyweight Championships.
“We are proud to partner with the Texas Lottery, a longstanding and valuable Cowboys partner, and help generate substantial funds for educational programs in Texas,” said Stephanie McMahon, WWE Chief Brand Officer. “This new partnership will not only provide fans with a chance to instantly win cash prizes, but an opportunity to win exclusive once-in-a-lifetime WWE experiences.”
As part of the agreement, the Texas Lottery will be a promotional partner for WrestleMania 32, which includes integration at WrestleMania Axxess, presence at WWE Live Events leading up to WrestleMania, as well as custom digital and social media activations across WWE’s platforms.
There are a total of five WrestleMania scratch tickets featuring WWE Superstars and Divas, including John Cena, Seth Rollins, Undertaker, Brock Lesnar, Roman Reigns, The Bella Twins and Paige.