WWE and Mattel launch WWE Superstars fashion doll line at San Diego Comic-Con International
Mattel and WWE are launching an exciting line of fashion dolls featuring The Bella Twins, Sasha Banks, Charlotte Flair, Becky Lynch and more of the WWE Universe’s favorite female competitors.
The line, revealed today at San Diego Comic-Con International, offers collectors a new and original way to play and includes the following:
- 12-inch fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.
- Dress-up items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Banks’ “Legit Boss” rings.
- Action figures that have deluxe articulation and bold ring gear looks that include the Superstar’s iconic accessories.
This is the first time female WWE Superstars will have a fashion doll and dress-up line, in addition to stylized action figures inspired by their in-ring personas. The dolls will be available for preorder online only at ToysRUs.com beginning Monday, July 24, and exclusively at Toys "R" Us stores nationwide and ToysRUs.com this September.
“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars, but our entire company,” said Stephanie McMahon, WWE Chief Brand Officer. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”
“At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first-ever female Superstar fashion doll line to fans, said Lori Pantel, SVP and GM for Girl’s Toy Box. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”