WWE partners with YouTube

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June 22, 2010

World Wrestling Entertainment, Inc. and YouTube announced today a multi-year partnership that will make full episodes of WWE Friday Night SmackDown, WWE NXT, WWE Superstars and ECW available at WWE's official YouTube channel (YouTube.com/WWE).

This marks one of the first times that YouTube will feature complete episodes of primetime television programs on its site.   

The multi-year deal greatly expands WWE's YouTube channel offerings, which already has 90,000 subscribers who have viewed more than 100 million WWE videos to date.  WWE will also augment the channel by increasing content clips of WWE's flagship program Monday Night Raw, as well as WWE Classics and short videos.

"WWE has established itself as one of the top global entertainment brands in the world," said Chris Maxcy, strategic partner director at YouTube. "WWE's content is hugely popular on YouTube. Bringing in full-length, primetime television programs to the site is a huge win for our community and fans of the WWE."

"As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete primetime shows on YouTube," said Brian Kalinowski, WWE's Executive Vice President, WWE Interactive. "This partnership also enables WWE to increase its official PG-content offerings online for our fans, generate revenue, protect our content and broaden our brand exposure on the world's largest online video site."

ABOUT YOUTUBE 
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

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