John "Business" Layfield

Page 1 of 1
October 31, 2007

He's already SmackDown's color commentator and host of the John Bradshaw Layfield Show on talk radio. But now, the man you know and love as JBL has a new gig -- contributor to the Fox Business Channel.

While JBL has appeared on several Fox News Channel programs over the last few years -- he even met his wife while working with FNC -- he will now be on the air almost every day as a full time contributor on Fox News Corp.'s latest cable outlet. You can catch JBL with host Neil Cavuto on his Cavuto show, which airs daily on Fox Business Channel at 6 p.m. with a replay at 9 p.m., and the "Wrestling God" couldn't be any more excited about his new venture.

"I'm very happy about this; while I've been on Fox News Channel for a few years, I've never been under an official contributor deal. My wife has been on one, and I just signed one for the new Fox Business Channel," JBL happily revealed. "On Cavuto, I usually appear at the top of the show, and then again at the end in a cool segment, "What We Missed," where we go over what you might have missed relating to the stock market that day."

For JBL, being a full time contributor means that everyone will have more of an opportunity to hear what he has to say.

"One thing I like about Fox News as a viewer is that it's fast paced, but the one thing I dislike as a panelist is that it's fast paced," he said. "On a lot of shows, when you have four or five panelists, all you get is a sound bite. Now, I can get in depth into what the story is and have a lot of interaction with Neil. I also get to work with Gary Schreier, who I think is one of, if not the best, Executive Producers in all of entertainment television."

JBL is also excited to work with Cavuto, who also hosts Your World with Neil Cavuto on Fox News Channel. He feels that Cavuto is at the top of his profession, but that doesn't mean there won't be some potential pitfalls along the way.

"I think Neil is the best interviewer in television; he's the number one guy on the network and I think he's a genius," JBL crowed. "But with Neil, he never follows a script; he goes according to what he thinks the show should be, so you have to be on your toes. I respect him a lot; when I first started on Fox News Channel, he asked me if I was really smart or just well prepared. Truthfully, I'm just well prepared; I don't have an Ivy League education or a business background, but nobody ever thought to ask me that."

His new gig doesn't mean that JBL will be taking on a lesser role in WWE.

"I'll be working four days a week on Fox Business Channel, but I'll still be doing color commentary for SmackDown and all the pay-per-view events. I'll also be going to Iraq with the Superstars again this year; I had that written into my contract."

JBL has always been a winner throughout his WWE career, and while Fox Business Channel is a startup venture that just launched in mid-October, he believes that it will soon become the No. 1 source for business news on cable television.

"Oddly enough, I feel like I'm in the same situation I was in when I came to WWE a decade ago, because there's a huge parallel between Fox vs. CNBC and the war between WCW and WWE," JBL said. "When WCW was coming along, they were stealing everything they could from us (WWE); ideas, talent, whatever. That's like what CNBC is doing nowadays. When I say stealing, I don't mean something illegal; there are rumors and innuendos."

So just what kind of parallels are there?

"They do a lot to try to counter-program; if Fox puts on a show at 5 p.m., CNBC wants to do one with a similar name, topic, you name it, to try to beat Fox to the punch. It shows you that CNBC is scared. Fox Business Channel has about 30 million homes clearance, while CNBC has 100 million, yet they've taken out advertising on every single commercial break on Fox. When WWE beat WCW, we didn't acknowledge anything they did; they were the ones that were scared of us. It's the same scenario here."

JBL firmly believes that the new Fox Business Channel will come out the victor in this war, just like WWE did against WCW.
 
"They (CNBC) have a cash cow over there, and in a lot of ways I think they've done a decent job. But you should be scared of (President of Fox News Channel) Roger Ailes, just like WCW had to be scared of a guy like Vince McMahon. Ailes is a guy I'm proud to work for; he took Fox News when nobody gave a crap about it and destroyed CNN. That was unthinkable back then. So for him to start up a business network against an established veteran like CNBC, he'll kick their ass just like he did CNN's. It's going to be fun to watch, and I have a feeling I'm going to end up on the winning side of two different media wars."

Regardless of what happens, one thing is for sure: You can see JBL on Cavuto, weekdays at 6 and 9 p.m. on the new Fox Business Channel.

View Comments

ArticlesYou May Also Like