WWE and 7-Eleven partner for third year

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August 01, 2011

DALLAS & STAMFORD, Conn. - WWE and 7-Eleven, Inc. today announced that after two successful partnerships, the companies will get back in the ring for the month of August to promote WWE collectible Slurpee and Super Big Gulpcups and straws. This marks the first time 7-Eleven has had three consecutive summer promotions with one entertainment property.

7-Eleven will offer the exclusive collectible cups and straws highlighting WWE’s biggest Superstars and Legends, including John Cena, The Rock, The Miz, "Stone Cold" Steve Austin, Rey Mysterio, Randy Orton, Shawn Michaels and “Rowdy” Roddy Piper. The cups feature action shots of each Superstar and Legend from WWE All Stars, the latest WWE video game released by THQ. 

Consumers who purchase a Slurpee beverage and a TWIX candy bar may enter to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on Sunday, April 1, 2012 featuring The Rock vs. John Cena in the main event. To register for the VIP trip to WrestleMania, consumers should go to Slurpee.com and enter their Slurpee Nation reward points and TWIX game codes. Slurpee cup codes may also be entered online or via text to “711-711” for a chance to win exciting WWE merchandise including WrestleMania XXVII DVD’s and WWE branded t-shirts, action figures, baseball caps, videogames, sweatbands and more.

All 7,400 7-Eleven retail locations in the U.S. and Canada will have a significant WWE presence as the cross-promotional partnership begins today. It will be supported by TV ads featuring WWE Superstar The Miz throughout WWE programming and at live events, WWE social media properties and WWE Magazine. 

“WWE has incredibly loyal and enthusiastic fans who flock to 7-Eleven for collectible beverage cups featuring their favorite Superstars and Legends,” said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics. “Couple this popular promotion with the intense heat gripping much of the nation, and we expect legendary Slurpee and Super Big Gulp drinks to be superstars themselves this month.” 

“It is a testament to the branding power of both 7-Eleven and WWE that has enabled us to undertake a third consecutive summer promotion,” stated Michelle Wilson, Chief Marketing Officer, WWE. “We look forward to another successful partnership that drives WWE fans to 7-Eleven stores to collect cups and straws as part of their WWE memorabilia collection.”

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