WWE and YALSA kick off SummerSlam Reading Jam

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June 17, 2009

In support of President Barack Obama's new "United We Serve" initiative (http://serve.gov), WWE and the Young Adult Library Services Association are teaming up for the SummerSlam Reading Jam, which kicked off Wednesday, June 24, in libraries nationwide. Across 47 states and the District of Columbia, more than 500 libraries are participating in the program to encourage teens and tweens to visit their local libraries and read throughout the summer. Click here to see the list of libraries. Mattel is also partnering with WWE and YALSA for the SummerSlam Reading Jam. (WATCH | Download the wallpapers)

Participating libraries will award a poster featuring Rey Mysterio, Evan Bourne, Beth Phoenix and Eve to the first 25 teens and tweens between ages 10 and 18 who check out two books. The posters, which are numbered, are available until July 16 or as long as supplies last. (Participating libraries | Contest rules)

On Friday, July 17, two poster numbers will be drawn determining the grand prize winners along with alternate poster numbers. These winning numbers will be posted on WWEKids.com. The two grand prize winners will win airfare to Los Angeles for two, two nights' hotel, two tickets and $200 spending money for WWE's SummerSlam on Sunday, Aug. 23, at the STAPLES Center in Los Angeles. Ten first prize winners will win copies of the WWE Encyclopedia.

"The SummerSlam Reading Jam allows WWE the opportunity to again join forces with YALSA to promote youth literacy and support this new initiative from President Obama," said Michelle Wilson, WWE's Executive Vice President, Marketing.

"Building upon our success in working with school and public libraries on our annual nationwide WrestleMania Reading Challenge during the school year, this new initiative gives us the opportunity to use our most popular summer pay-per-view, SummerSlam, to extend our efforts to get young people to read into the summer," she continued.

"Reading for fun during the summer months is crucial for young people as it helps them retain reading skills they acquire during the school year," said Sarah Cornish Debraski, YALSA president. "Summer reading initiatives, such as this new SummerSlam Reading Jam, are great ways to encourage teens and tweens to keep reading over the summer. We are excited to launch this project with WWE and Mattel."

Volunteer to read to kids
If you are not eligible to be part of the SummerSlam Reading Jam, that doesn't mean you can't be part of the fun. Consider volunteering at your local library -- maybe even one of the libraries participating in the SummerSlam Reading Jam -- to read to kids or to just help out. You can find a list of participating libraries at http://ala.org/ala/mgrps/divs/yalsa/ssrj_librarylist.pdf. In addition, libraries across the country will be posting volunteer opportunities at http://serve.gov, so check that Web site to learn how you can help your local library and your community this summer. Remember, United We Serve.

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