Excitement builds over Gillette Fusion's interactive campaign with WWE Superstars

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July 27, 2009

The buzz surrounding Gillette Fusion's four-month, interactive online campaign "Be a Superstar" featuring John Cena, Chris Jericho and Cody Rhodes is causing major headlines.

Cena, Jericho and Rhodes are in more than a dozen videos featuring the Gillette Fusion line of razors, shaving cream and other products. Through this campaign, all three Superstars will show the ways they embody the qualities of individuality, style and confidence.

And the WWE Universe can get in on the action as well by uploading personal photos and opinions about style to share on the Web site. This content will also be featured in online advertising and on social networking sites. Check it out at www.wwe.com/beasuperstar.

To read the full articles surrounding this exciting new campaign, click below:

"WWE, Gillette team up in ring" The Stamford Advocate

"Gillette Partners with WWE to Help 'Guys' Be Superstars" Health & Beauty Close-Up

"WWE Wrestlers Add Muscle to Gillette's Online Video Ads" ClickZ

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