The latest chapter of one of the most explosive rivalries in WWE will take place inside the terrifying confines of Hell in a Cell this Sunday when The New Day put their SmackDown Tag Team Titles on the line against former champions, The Usos, in what is sure to be a harrowing showdown for the gold.

Ahead of the career-altering contest, Jimmy and Jey Uso put The New Day on notice, letting their rivals know that when they enter Hell in a Cell, they are actually stepping right into The Uso Penitentiary. Accordingly, the Samoan warriors read the titleholders their rights, which included guarantees of an enormous beatdown and a pledge to take back the SmackDown Tag Team Championship.

The New Day promised to turn Uso Penitentiary into a Hell in a Cell Block Party, countering The Usos’ reading of their rights by presenting the “lefts” - which stated their opponents would be left in a heap without the titles.

In the pay-per-view clash between The New Day and The Usos this Sunday, Hell in a Cell may be transformed into either The Uso Penitentiary or a Hell in a Cell Block Party.