TechCrunch: "WWE Social Media Strategy Leaves Others In The Dust"
In an article published Friday on technology news website TechCrunch.com, WWE's recent social media efforts were praised, noting The Rock's recent #BootsToAsses hashtag rocketing to Twitter's worldwide top trends.
TechCrunch writer Joseph Puopolo wrote:
"Any entertainment brand that fails to interact with its fans is missing a huge opportunity. Especially in sports, it is really up to the brand or league to provide a proper outlet to hype and get their fans excited about upcoming events or games. The WWE, while an unconventional example, is easily leading the pack of this strategy to drive interest in their product and interact with their fan base. If you take a look at what the WWE is doing on social media compared to their counterparts in other sports, they are truly putting Boots to Asses."
To read the complete article, click here.
To vote for WWE Superstars and TV Shows in the finals of the 2011 Mashable Awards, the top honors in social media, click here.