BROOKLYN, N.Y. – WWE and MilkPEP – the same organization that presented the highly influential “got milk?” series – have announced a new partnership centered on a brand-new campaign called Protein Fight Club. The partnership was launched at the world famous Gleason’s Gym underneath the Brooklyn Bridge where MilkPEP introduced Protein Fight Club alongside Triple H and Stephanie McMahon.

While the first rule of “Fight Club” is to not talk about “Fight Club,” the first rule of Protein Fight Club is to tell everybody about it.

Watch video of the event | View photos from the exciting launch in Brooklyn

“WWE partnering with milk is an incredible opportunity to spread the message about good nutrition and healthy living for kids,” Stephanie told WWE.com in an exclusive interview at the event. “It’s an important message for working parents. It’s incredibly important to have milk as an easy way to ensure that our kids get all of the protein and nutrients they need to get them through the day.”

Julia Kadison, MilkPEP’s vice president of marketing, began the presentation, noting that Protein Fight Club encourages drinking milk in a new, unique way. She reminded members of the media in attendance that while experts recommend including 20 to 30 grams of protein with each meal, most adults only consume 10 to 12 grams at breakfast. But milk, with its eight grams of protein in every eight-ounce serving, can easily solve that problem. Dave Grotto, a registered “Guy-a-tician” and author of this year’s book, “The Best Things You Can Eat,” echoed the importance of milk and unveiled the campaign’s hashtag: #MilkWins.

The action really got under way when Triple H became so fired up discussing milk, he needed to be calmed down by Stephanie. WWE’s COO explained to the attendees that he understands the importance of the protein milk can provide, and together, the husband and wife duo introduced a series of three vignettes. Each video featured milk battling a common morning food in the Protein Fight Club, but of course, in each one, #MilkWins. The Game even joked that the breakfast burrito looked a bit like The Undertaker once milk was through with it.

Watch the brand-new Protein Fight Club vignettes

“When I was a teenager, trying to gain weight and put on muscle mass, I used to try to drink a gallon of milk a day,” Triple H revealed to WWE.com. “There’s so much protein in milk, it’s such a great nutritional source. For my wife and I now, with such a busy life, it’s such an easy way to complete our kids’ meals and their snacks, and make sure they’re getting all the nutrients they need.”

“My three girls get milk throughout the day. Our 5-year-old has to have milk the first thing in the morning before she even speaks,” Stephanie told WWE.com. “I can take comfort as a mom knowing that even if they don’t eat all of their vegetables or other parts of their meals, they’re getting that complete protein source when they drink their milk.”

Gleason’s, with its three rings and rich history, provided a unique setting for the Protein Fight Club launch. One of the most famous boxing gyms in the world, Mike Tyson and Jake LaMotta — the real life “Raging Bull” – all trained there. Even the great Muhammad Ali — then known as Cassius Clay — trained at Gleason’s for his legendary 1964 title fight against world heavyweight champ Sonny Liston. Plus, Tommy Dreamer, The Dudley Boyz, Tazz, Matt Striker and many others learned to wrestle there. The venue resonated with the eight-time WWE Champion, a longtime student of the combat sports.

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“I’m just excited to be here,” The Game explained to WWE.com. “Just about every world champion in boxing has walked through these doors and WWE Hall of Famer Johnny Rodz [runs his wrestling school] out of here, so Gleason’s Gym is an ideal place to launch Protein Fight Club. Boxing is such a great physical fitness activity and when you’re talking about nutrition, it’s a perfect match.”

When asked if Daniel Bryan could stand to use a little more milk in his diet, Triple H said, “I think he could. I think it might help his look. [Bryan’s] a little unkempt … and I think protein might help make his hair look nicer. He’s a heck of an athlete, but you can always improve and milk’s a good way to do it.”

For more on the new campaign, visit www.ProteinFightClub.com.