Good ol' jerky
As if being one of the most respected announcers in the history of sports-entertainment, a member of the WWE Hall of Fame, and a best-selling cookbook author wasn't enough, Raw's Jim Ross has added "jerky expert" to his long list of impressive titles.
J.R.'s love of everything BBQ has translated into a successful business venture called J.R.'s Family Bar-B-Q that includes creating delicious sauces, publishing cookbooks, event catering and even a restaurant slated to open in Norman, Okla., this June. For J.R.'s latest edible creation, he teamed with a small Oklahoma jerky company to produce a top-of-the-line snack in four delicious flavors: J.R.'s Championship Original, J.R.'s Peppered, J.R.'s Chipotle, and Slobber-Knocker Heat.
"We use all top eye of round, and we slice it with the grain so it's not chewy," explains the BBQ expert. "We're really proud of it. It's a local-made product and we babysat the production of it. I certainly wouldn't want to sell the fans anything I wouldn't eat!"
So, has J.R.'s quest for jerky excellence begun to pay off? "Already, in Oklahoma it's in about 100 convenience stores, our mail-order business and our own site (www.jrsbarbq.com) are doing well, and now fans worldwide can order my jerky from the WWE Shopzone on WWE.com!"
The veteran announcer, who always seems to have a way with words, chose to share some sound business advice with WWE fans, "I've always believed that if you produce a good product and enough people can try it, you will be successful."
So pick up a bag or two of J.R.'s delicious jerky at WWE Shop for a slobber-knocker of a taste that will leave you yelling Boomer Sooner!