7-Eleven and Slim Jim sponsor SummerSlam
World Wrestling Entertainment announced today that 7-Eleven and Slim Jim are co-presenting partners of its annual SummerSlam pay-per-view on Sunday, Aug. 15 at 5 p.m. PT/8 ET at the STAPLES Center in Los Angeles. SummerSlam weekend kicks-off Thursday, Aug. 12, and includes a two-day fan extravaganza, SummerSlam Axxess, at Nokia Plaza at L.A. Live, sponsored the National Guard. Other national, blue-chip companies sponsoring the weekend's activities include Topps, Mattel, THQ and Twix, as well as 7-Eleven and Slim Jim.
The multi-million dollar sponsorship deals will promote SummerSlam around the country. 7-Eleven has launched a six-week long campaign featuring WWE's SummerSlam in store takeovers, WWE branded products including Slurpee and Big Gulp cups and straws bearing the likeness of WWE Superstars. To support the campaign, WWE Superstars John Cena, Rey Mysterio and Undertaker will be featured on cross platform promotions on Slurpee.com, WWE.com and on WWE television programming. Slim Jim has also created a multi-platform campaign around SummerSlam that includes product displays and commercials throughout the month of August.
SummerSlam Axxess will give fans the chance to interact with the sponsors by exploring National Guard's autograph area, the Slim Jim Spicy Town, Twix's Photo Shoot, Mattel & Topps product areas, 7-11's Mobile Truck, SmackDown vs. Raw Video Game Zone presented by THQ, Superstar Entrance presented by Syfy and the Cover Shoot presented by WWE Magazine. SummerSlam Axxess will be open to fans on Saturday, Aug. 14 from 11 a.m. -3 p.m. and 4 p.m. -8 p.m. and Sunday, Aug. 15 from1 1 a.m.-3 p.m. PT.
"WWE's partnerships with these blue chip brands demonstrate the power of the WWE brand- which reaches millions of fans around the world," said Michelle D. Wilson, Executive Vice President, Marketing, WWE. "WWE is looking forward to celebrating SummerSlam with 7-Eleven, Slim Jim, National Guard, Twix, Topps', Mattel, and THQ."
Ticket information for both the SummerSlam pay-per-view and SummerSlam Axxess are available at WWE.com and Ticketmaster.com or contact your local cable operator to watch the pay-per-view at home.
For more information on SummerSlam activities, please visit www.SummerSlam.com.