WWE Universe continues to make waves

As reported in a video news item posted on Multichannel.com Nov. 24, WWE's first social networking site, WWE Universe, allows hardcore WWE fans to directly connect with one another, as well as with many Superstars and Divas, through the means of new media. The news item features a number of WWE executives discussing the company's efforts to draw fans through multi-platform marketing and promotional opportunities. Watch the video now.

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