WWE named Best Digital Consumer Brand at Cynopsis Model D Awards
WWE was named the winner of three awards at the fourth annual Cynopsis Model D Awards: Best Live-Streaming Platform or YouTube Original Channel, Most Fan Engaged YouTube Channel and Best Digital Consumer Brand.
WWE on YouTube won the award Best Live-Streaming Platform or YouTube Original Channel, beating out NBA on TNT and Mr. Robot Global Rants + Pre-Linear. Additionally, WWE on YouTube won the award for Most Fan Engaged Channel in a highly competitive category that included Food Network on Facebook, HGTV on Facebook, Spike’s Lip Sync Battle Season 2 and NBA on TNT YouTube.
WWE was also recognized as the Best Digital Consumer Brand, defeating Crackle, Hearst Magazine’s Sweet, Red Bull, 2016 MTV Movie Awards and M&M’s 75th anniversary.
Cynopsis writes of WWE: “The WWE Digital and Social media team of editors, producers, designers and photographers are creating content for WWE’s website and app, YouTube channel, and 250-plus social media channels for WWE and its Superstars on a daily basis. In the world of WWE, the show isn’t over once the final bell rings. With over 1.5 million subscribers worldwide, WWE’s streaming video network keeps the entertainment going with access to more than 6,000 hours of content for their passionate and dedicated audience. Add this to hundreds of millions of followers across social media platforms and you have one of the hottest commodities in global entertainment.”
The Cynopsis Model D Awards recognizes the best in Online Video Content and Advertising. For a full list of winners, click here.