Finn Bálor knows there’s only one way he’ll get his hands on Adam Cole: by giving him an NXT Championship Match. And so The Prince is doing exactly that.

Bálor will put the NXT Title on the line against Cole Wednesday night on NXT at 8/7 C on USA Network, and viewers won't miss a second of the action. 

Since stunning the NXT Universe at NXT TakeOver: Vengeance Day, Cole has repeatedly gotten the better of Bálor. The Prince has eaten three blindside superkicks from Cole with no chance for payback, until now.

Cole and Bálor have been linked as both rivals and unlikely allies since Bálor returned to the black-and-gold brand in 2019. Without emotional ties clouding his perception like Cole’s former Undisputed ERA allies, perhaps no one understands Cole’s motivations better.

Bálor has asserted that Cole formed The UE only to obtain and keep the NXT Title. And now he’s set fire to that same brotherhood to regain the coveted prize, betraying both Kyle O'Reilly and Roderick Strong. 

The Prince bested Cole in an instant classic last year to win the title for the second time. But with the challenger refocused and maybe more dangerous than ever, is Cole destined to take back the throne?