Making money: Sylvester Lefort’s lucrative path to NXT

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September 12, 2013

“I loved wrestling since I was 14 years old,” Lefort reveals. “I saved some money, moved to Canada and trained with WWE alumnus Lance Storm in 2006.” 

After training with Storm and returning to Europe to continue his career, Lefort earned a contract to join WWE’s Developmental System. Poised to pursue his dream, Lefort was sidetracked with an obstacle that threatened his new career path. 

“On my very first day of training in WWE Developmental, I hurt my knee,” he recalled. “I completely tore my ACL off the bone, and also tore both meniscuses in the same knee.” 

After doctors misdiagnosed his injury, Lefort learned he would be on the shelf for nearly a year. 

“I had to figure out how to use my injury in my favor,” he said. “I listened and learned from the Developmental coaches in order to understand the WWE mentality and product. I added the business experience I gained in France and decided that I would take a different path and promote talents other than myself.”

The French Phenom’s gamble paid off, as NXT Superstars Scott Dawson and Alexander Rusev have both subscribed to Lefort’s managerial acumen. 

“Guys like Dawson and Rusev need exposure and opportunity, and that’s what I do. I advise them on their finances, I regularly keep the WWE talent scouts updated on what they are doing and I motivate them to keep getting better,” Lefort explained. 

During his in-ring career, Lefort not only competed but even helped book the talent for various European shows. Perhaps that’s where he developed a unique philosophy on creating stars.

“WWE Superstars are products,” he said. “You invest in them so they become marketable for the audience in order to sell them at a higher price. That's how you make a profit, that's how you make monay!”

Check out Lefort's NXT photos

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