WWE's 'corporate' makeovers

“Stone Cold” refuses to sell out

Perhaps the most famous — or is that, “infamous”? — corporate makeover in WWE history just so happens to be the least successful. When Mr. McMahon — then at the height of his legendary rivalry against “Stone Cold” Steve Austin — tried to give his Texas foe a new look, things went from bad to worse for the boss.

Sure, Austin arrived to Raw donning a newly pressed suit, but he left in his skivvies, and Mr. McMahon left with a pair of bruised (corporate) grapefruits.

As Jim Ross so succinctly put it on commentary that night, “rattlesnakes don’t make corporate pets.”