Why John Laurinaitis chose Brock Lesnar as the "new face of WWE"

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April 13, 2012

When John Laurinaitis reintroduced Brock Lesnar to the WWE Universe on Raw SuperShow, the Executive Vice President of Talent Relations and General Manager of both Raw and SmackDown proclaimed that Brock is the "new face of WWE," a man who would "carry the WWE banner for years to come."

Wait a second … Brock Lesnar? The juggernaut who destroys anything in his path without conscience or regret? Talk about a scary proposition.

"Brock has achieved incredible success on every level. He’s the only athlete to ever win the WWE Championship, the UFC Heavyweight Championship and an NCAA Division I Heavyweight Championship," Laurinaitis explained to WWE.com in an exclusive interview.

Others would argue that it's a curious choice to say the least. The GM of Raw and SmackDown admitted on Raw that Brock is a no-nonsense, ruthless combatant who doesn't care about his entertainment value – only dominating his opponents. That said, bringing Lesnar back to WWE could be a stroke of genius for an executive determined to assert his control over both shows, and WWE as a whole. Likewise, Brock could use Laurinaitis' power to help him make a mercurial rise to the top of the Superstar ranks. No wonder the first thing to come out of Brock's mouth since his return was a big thank you for Mr. Laurinaitis.

"Quite frankly, I couldn't imagine a better man than Brock more suited to be the face of WWE," Laurinaitis told WWE.com. "No offense to John Cena, who’s an outstanding athlete in his own right, but he’s no Brock Lesnar."

Realize this, however: Brock has never been a man who can be contained for long. He is not someone who listens to reason. A decade ago, Lesnar was first introduced to the WWE Universe as "The Next Big Thing" by his then-agent Paul Heyman on the April 8, 2002 edition of Raw. Their relationship lasted less than a year before the two butted heads and Heyman betrayed Brock, evoking a more vengeful side of the monster who seemed hell-bent on trying to crush his former mouthpiece with an F-5 at every opportunity.

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