WWE programming dominates
NEW YORK CITY – USA Network’s night of WWE programming this past Monday garnered a combined 12 million unique viewers the night after Wrestlemania XXVII. This historic night brought in the most watched WWE Hall of Fame induction ever, another huge night for Monday Night Raw and USA’s most popular reality launch ever with WWE's Tough Enough.
The 2011 WWE Hall of Fame induction made USA the top cable network in the 8 p.m. hour among P18-49 (1.69 million), P25-54 (1.79 million), and total viewers (3.36 million)—the best numbers ever for the annual gala. This year’s induction class was headlined by Shawn Michaels.
Monday Night Raw averaged more P18-49 (2.90 million) and P18-34 (1.42 million) viewers than any other program in basic cable prime. WWE Raw was the top entertainment option for the night in all of television, broadcast or cable, among M18-34 and M18-49, placing second only to Dancing with the Stars in total males.
In Raw's 9pm -11pm time period, it was the top entertainment choice for males18-34 and males 18-49 in all of television, broadcast or cable, outperforming FOX head-to-head among P18-34, P18-49, and P25-54 total viewers and households. In the 10 p.m. hour, Raw was the top entertainment option for P18-34.
The series premiere of Tough Enough owned the hour in which it aired (11:15pm-12:15am) as the most watched program among 18-49 (1.97 million)/25-54 (1.71 million)/P18-34 (1.06 million)/total viewers (3.33 million), and males 18-34 (731,000). This was the most popular reality launch in the network’s history among P25-54, P18-49, P18-34, total viewers, and households.