WWE scores 20 million viewers

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August 09, 2013

WWE scores 20 million viewers

STAMFORD, Conn.—  WWE amassed 20 million viewers during the past week across all of its action-packed, drama-filled programming, including SmackDown on Friday, Aug. 2 on Syfy; WrestleMania 29: The World Television Premiere on Saturday, Aug. 3 on NBC; Total Divas on Sunday, August 4 on E! Entertainment Television; Raw on Monday, Aug. 5 on USA Network; and WWE Main Event on Wednesday, Aug. 7 on ION Television.

Key highlights include:

Friday Night SmackDown – Friday, Aug. 2 on Syfy

  • SmackDown was the most watched program on cable among all men

WrestleMania 29: The World Television Premiere – Saturday, Aug. 3 on NBC

  • WrestleMania 29: The World Television Premiere ranked No. 1 with adults 18-34, men 18-34, men 18-49 and kids 2-11
  • The television special was up +39% with adults 18-49 from the prior four weeks in the time period on NBC and generated more than three million unique viewers

Total Divas – Sunday, Aug. 4 on E! Entertainment Television

  • In its second week, Total Divas built week-to-week viewership in key demos including persons 18-49 (+4%), women 18-49 (+5%), viewers (+14%) and households (+13%)
  • The telecast ranked as the most-watched unscripted series for the time period among persons 18-34 (557), women 18-34 (367), and men 18-34 (189) on all of cable
  • The episode paced above prior four-week averages by double-digit percentages across key targets including persons 18-49 (+42%) and viewers (+48%)

Monday Night Raw – Monday, Aug. 5 on USA Network

  • Raw generated 8 million unique viewers
  • The show was watched by more men 18-34 than every other program on broadcast TV

WWE Main Event – Wednesday, Aug. 7 on ION Television

  • WWE Main Event was the most watched program on ION across all demos
  • The program was watched by more viewers than every program on The CW, AMC, Spike TV or Bravo

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