THQ holds 'WWE '13' press event in New York City

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October 09, 2012

NEW YORK — With the release of "WWE '13" just weeks away, THQ held an exclusive press event at Skylight West Studios in Manhattan, N.Y., to announce new details about the highly anticipated video game. On hand for the festivities were WWE Legend Mick Foley, Raw General Manager AJ Lee and Paul Heyman. (PHOTOS)

Also present were THQ President Jason Rubin and Creative Director of WWE Games, Cory Ledesma, who kicked off the event with a 40-minute presentation to the numerous press outlets in attendance. In addition to showing off even more in-game features of the previously announced Attitude Era single-player campaign mode, Ledesma revealed that Paul Heyman had a big hand in bringing back that most beloved of times to gaming consoles.

"We went to Paul Heyman to provide some creative direction on the storylines that are taking place in the Universe mode experience," Ledesma told WWE.com. "We relied on Heyman heavily. It’s almost like he executive produced the Universe mode." Heyman’s involvement as the writer of the Attitude Era campaign suited the creative force behind ECW well. "I have a certain kinship with fans of that era," Heyman said, "So I got a chance to relive the Attitude Era and update it into the Universe mode for this game."

Since there's now an entire generation of WWE Universe members who were not old enough to remember the Attitude Era, Heyman says, " 'WWE '13' presents a double opportunity. For fans of the Attitude Era, this is a dream come true." Heyman added, "For fans that have never been exposed to the Attitude Era, they’re about to get their first taste of 'Stone Cold' Steve Austin, The Rock, The Brothers of Destruction, DX and Mankind. This is a great way to introduce these [Superstars] to the new generation of the WWE Universe."

Heyman's involvement behind the scenes wasn't the only major announcement that THQ had in store, however.

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