Did You Know?

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November 28, 2011

WWE IS Making Networks

WWE broadcasts to approximately 12 million fans per week in the U.S.

*Nielsen Media Research

WWE’s audience is approximately 65% male and 35% female.

*Nielsen Media Research

Nearly 74% of WWE’s audience is 21 and over.

*Nielsen Media Research

WWE programming can be seen in more than half a billion television households worldwide.

*WWE International 

Monday Night Raw on USA Network is among the most-watched regularly scheduled programs on primetime cable television and helps make USA a top-rated network.

*Nielsen Media Research   

Raw is the longest running, weekly episodic television program in the U.S. with more than 900 original episodes; more than Lassie and GunsmokeFriday Night SmackDown is regularly Syfy’s most-watched program every week and was the most-watched regularly scheduled program on primetime cable Friday nights among males under 65 in the third quarter of 2011.

*Nielsen Media Research 

SmackDown has become the second longest running weekly episodic program in primetime TV history, behind only WWE’s “Monday Night Raw.”

*Nielsen Media Research 

WWE IS Global

WWE has offices in London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

In October 2011, WWE broadcast Monday Night Raw and SmackDown from Mexico for the first time, making it one of only four countries outside of North America to have ever hosted WWE’s weekly flagship TV shows.

Within the past year, WWE has performed for audiences in cities like London, Mexico City, Rome, Cape Town, Munich and Shanghai.

In 2011, WWE programming began airing in Brazil and Russia and continues to reach television audiences across Europe, the Middle East, Latin America and Asia.

WWE IS Live and Local

In the third quarter of 2011, WWE held 64 live events domestically and 15 internationally, entertaining approximately 425,000 fans.

*WWE Live Events 

WrestleMania XXVII, held on April 3, 2011, grossed more than $6.6 million in ticket sales, becoming the highest grossing and attended entertainment event ever held at the Georgia Dome in Atlanta, GA. 71,617 fans from all 50 states and 30 countries attended the sold out event.

SummerSlam, held on August 14, 2011, attracted a sold out crowd of 17,404 and grossed more than $1 million, making it the highest-grossing SummerSlam ever held at the Staples Center in Los Angeles.

WWE IS the Pay-Per-View Leader

Since 2000, WWE pay-per-views have generated an average of approximately $95 million in revenue and 5+ million buys annually.

*WWE Finance

WrestleMania XXVII generated more than 1 million pay-per-view buys.

WWE IS a Digital Powerhouse

WWE.com averaged 13 million monthly unique visitors worldwide over the past 12 months.

* comScore Media Metrix/ *OmnitureSite Catalyst

“WrestleMania” was the #1 non sponsored worldwide trend on Twitter the Sunday WrestleMania XXVII took place.

*Twitter.com

WWE Superstar Slingshot became the #1 Kids Game App in the U.S., Egypt, Belgium, Jordan, Turkey and India after its debut in April 2011.

More than 130 million videos per month are watched on WWE.com, YouTube.com/WWE and Hulu.com/WWE combined.

*Omniture

WWE Superstar John Cena is the No. 7 most-followed athlete in the world on Facebook with more than ninth million fans.

*Facebook.com

WWE ’s Facebook network has more than 42 million total followers across 110+ pages, making it the #3 most-followed sports brand on Facebook.

*Facebook.com

WWE IS Hollywood

That’s What I Am, starring Ed Harris, Chase Ellison, Amy Madigan and WWE Superstar Randy Orton, was selected as the Centerpiece Gala by the 2011 Santa Barbara International Film Festival.

WWE has always been a force in pop culture where celebrities like Hugh Jackman, The Muppets, Kellan Lutz, Ryan Phillippe, Bradley Cooper, Jeremy Piven, Shaquille O’Neal, Kristen Wiig, Snoop Dogg, Floyd “Money” Mayweather, Donald Trump, Ashton Kutcher, Jewel and Maria Menounos enjoy WWE entertainment.

WWE Music Group has worked with Cee Lo Green, Sean ‘Diddy’ Combs and Diddy-Dirty Money, Trace Adkins, Kid Rock, Aretha Franklin, John Legend, Nicole Scherzinger, Keri Hilson and Ozzy Osbourne.

WWE Superstars and Divas appear in non-WWE programming including:

  • Saturday Night Live- Triple H, John Cena
  • Tonight Show- Big Show, John Cena, The Miz, Cody Rhodes, Ted DiBiase, John Morrison, Sheamus
  • CONAN- The Miz, Sheamus
  • Late Night with Jimmy Fallon- Triple H, John Cena, Big Show, The Miz
  • Jimmy Kimmel Live- CM Punk, Santino Marella, The Miz, Randy Orton, John Cena, Triple H
  • Bloomberg Enterprise-  Vince McMahon, Stephanie McMahon, Triple H
  • The Price Is Right- Kelly Kelly, The Bella Twins
  • The Talk- John Cena
  • Family BrainSurge- The Miz, John Morrison, Kofi Kingston, Eve
  • Project Runway- Layla
  • Dinner: Impossible- Stephanie McMahon, Big Show, The Miz, Santino Marella
  • Cake Boss- Santino Marella, WWE Divas
  • Royal Pains- Big Show
  • Warehouse 13- Cody Rhodes
  • PSYCH- John Cena, The Miz
  • Burn Notice- Big Show
  • Fred 2: Night of the Living Fred- John Cena

 

WWE IS the Publishing Master

WWE Magazine is a global publication that reaches more than 5.1 million monthly readers in the United States and has local editions in the UK, Mexico, Greece and Turkey.

*MRI Research

WWE Kids reaches more than 1.3 million readers per issue and has licensed editions in the U.K., Mexico and Turkey.

WWE has published more than 40 books, with 23 hitting The New York Times Best Sellers list, and three at number one.

WWE IS Award Winning

WWE was named one of America’s hottest brands by Advertising Age.

WWE has won many industry and philanthropic awards including:

  • Forbes 200 Best Small Companies
  • Secretary of Defense Exceptional Public Service Award
  • USO Legacy of Hope Award

 

WWE IS Giving Back

In April 2011, The Creative Coalition and WWE cofounded a new nationwide anti-bullying alliance, “be a STAR” – which stands for ‘Show Tolerance And Respect,’ – to promote positive methods of social interaction and encourage people to treat others as equals and with respect.

John Cena, who serves as a Wish Ambassador, is rapidly approaching his 300th wish granted through the Make-A-Wish Foundation, which will make him the only celebrity to have ever accomplished this achievement.

Since 2002, WWE has produced its annual “Tribute to the Troops” holiday special, with WWE Superstars and Divas performing before troops in Iraq, Afghanistan and the United States.

Triple H is a spokesperson for the Muscular Dystrophy Association’s “Make A Muscle, Make A Difference” awareness campaign.

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