Kmart and WWE join forces to promote the 25th Anniversary of WrestleMania

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March 04, 2009

Kmart has partnered with World Wrestling Entertainment (WWE) for a multi-channel entertainment marketing promotion supporting the biggest WWE event of the year -- the 25th Anniversary of WrestleMania. The exclusive "WrestleMania Madness" is only at Kmart. 

Kmart stores across the country will feature a front-end product boutique from March 8 through 21 showcasing the best in WWE licensed products including apparel, toys, bedding, entertainment and gaming accessories. In addition, Kmart will offer true value to customers with a Cash Cable promotion launching March 8 and running through April 5. Consumers who purchase $50 or more in WWE merchandise available in Kmart stores will receive $10 off their 25th Anniversary of WrestleMania pay-per-view buy.

"Kmart has been a fantastic retail partner for WWE. This partnership offers WWE fans one more way to purchase merchandise commemorating this historical WWE event," stated Michelle D. Wilson, EVP, Marketing, World Wrestling Entertainment. "Kmart is a valued partner whose participation will help make the 25th Anniversary of WrestleMania an even bigger success."

Keeping their promise to bring the best in entertainment, Kmart is establishing a strong online presence with this promotion. Kmart will have extensive online exposure via a microsite at www.kmart.com/wwe, Web banners and e-mail blasts. And, for the first time ever, Kmart will host Live Chats on March 9 and March 16 at 8:30 p.m. EST with WWE Superstars. In addition, Kmart is supporting the promotion with a designated 25th Anniversary of WrestleMania circular spread, in-store radio and TV broadcasts, extensive in-store point-of-sale, including WWE Superstar hanging signs, security shrouds and shelf talkers.

To further engage consumers, WWE Superstars will participate in several autograph sessions at Kmart locations throughout the nation. Be on the look out for WWE Superstars and the 25th Anniversary of WrestleMania in your neighborhood.

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