Enzo Amore & Big Cass say "How you doin'?" to the city of Nürnberg, Germany, checking out the sights before the evening's WWE Live Road to WrestleMania Event.02/24/2017 - 14:45
Two of NXT's up-and-coming female Superstars take turns narrating over each other's set of single-leg squats inside the WWE Performance Center weight room.02/24/2017 - 12:15
Xavier Woods, Kofi Kingston & Big E took the field at soccer training facilities and tried their hand - foot, actually - at defending and scoring goals against 1. FC Nürnberg left end Dave Bulthuis.02/24/2017 - 14:15
The Rock and "Stone Cold" Steve Austin visited WWE Superstars backstage on Raw. Cathy Kelley looks at these icons with current Superstars like Kevin Owens.02/23/2017 - 17:30
Prior to his WWE Live Event match in Nürnberg, "Smacktalker Skywalker" is nearly at a loss for words when he opens a present that contains a Germany-themed pair of sneakers tailored for him.02/24/2017 - 11:30
Roman Reigns' list of accomplishments continues to grow as he prepares for WrestleMania 33. These four records belong to The Big Dog.02/23/2017 - 12:45
As Seth Rollins recovers from the injury he suffered at the hands of Samoa Joe, he's been sending messages to Triple H on Instagram.02/23/2017 - 13:45
While being interviewed by the media before WWE Live's Road to WrestleMania event in Düsseldorf, Germany, Roman Reigns expresses how grateful he is to be traveling the world as a WWE Superstar.02/23/2017 - 11:00
Big Cass & Enzo Amore let the WWE Universe know that they are ready for action in Düsseldorf's ISS Dome, as WWE Live kicks off its Road to WrestleMania Tour through Germany.02/23/2017 - 11:00
The Miz, Alexa Bliss and more Superstars are giving you the first peek at this year's WrestleMania tees. Get yours now on WWEShop.com02/22/2017 - 18:30
Kmart and WWE join forces to promote the 25th Anniversary of WrestleMania
Kmart has partnered with World Wrestling Entertainment (WWE) for a multi-channel entertainment marketing promotion supporting the biggest WWE event of the year -- the 25th Anniversary of WrestleMania. The exclusive "WrestleMania Madness" is only at Kmart.
Kmart stores across the country will feature a front-end product boutique from March 8 through 21 showcasing the best in WWE licensed products including apparel, toys, bedding, entertainment and gaming accessories. In addition, Kmart will offer true value to customers with a Cash Cable promotion launching March 8 and running through April 5. Consumers who purchase $50 or more in WWE merchandise available in Kmart stores will receive $10 off their 25th Anniversary of WrestleMania pay-per-view buy.
"Kmart has been a fantastic retail partner for WWE. This partnership offers WWE fans one more way to purchase merchandise commemorating this historical WWE event," stated Michelle D. Wilson, EVP, Marketing, World Wrestling Entertainment. "Kmart is a valued partner whose participation will help make the 25th Anniversary of WrestleMania an even bigger success."
Keeping their promise to bring the best in entertainment, Kmart is establishing a strong online presence with this promotion. Kmart will have extensive online exposure via a microsite at www.kmart.com/wwe, Web banners and e-mail blasts. And, for the first time ever, Kmart will host Live Chats on March 9 and March 16 at 8:30 p.m. EST with WWE Superstars. In addition, Kmart is supporting the promotion with a designated 25th Anniversary of WrestleMania circular spread, in-store radio and TV broadcasts, extensive in-store point-of-sale, including WWE Superstar hanging signs, security shrouds and shelf talkers.
To further engage consumers, WWE Superstars will participate in several autograph sessions at Kmart locations throughout the nation. Be on the look out for WWE Superstars and the 25th Anniversary of WrestleMania in your neighborhood.