United States Championship - Steve McMichael

August 21, 1997 - September 15, 1997

The WCW of the late 1990s constantly attempted to add celebrities from outside the wrestling world into their programming. Some of the top names include Jay Leno, Dennis Rodman and Karl Malone. However, no non-wrestling celebrity made as successful a crossover than Steve "Mongo" McMichael. The former Chicago Bear, began his WCW career as a commentator for Monday Nitro. Not long after did he join the famed Four Horsemen faction. Then on Aug. 21, 1997, McMichael completed the successful crossover when he defeated Jeff Jarrett for the United States Championship.

This WeekIn 1984

July 23, 1984
Wendi Richter defeats The Fabulous Moolah for the Women's Championship at The Brawl to End it All on MTV.