Blurred lines: Zubaz, The Road Warriors and the greatest pants in the history of the world

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July 29, 2013

WWECLASSICS.COM: Does the word “Zubaz” actually mean anything?

ANIMAL: It was a South St. Paul term where if you made a dunk or a jumper on somebody, it was like, “Zubaz!” It was just a term that some kids made up on the playground and Hawk and I being inner-city kids, we just loved that.

WWECLASSICS.COM: When did you realize it was time to get out of the Zubaz business?

ANIMAL: When you see that your costs and shipping are starting to exceed your profits. That’s all.

WWECLASSICS.COM: Was the company as big as it could have been?

ANIMAL: It could have been bigger. I think what happened with the company was that it grew too fast for us — demand, cost of delivery and everything else. But it was a great experience and if I could do it all over again, I would. I think it would be phenomenally successful in today’s world.

WWECLASSICS.COM: Dan recently relaunched Zubaz along with Bob Truax. Are you surprised by the renewed interest in Zubaz?

ANIMAL: The thing about textiles is that they come in trends. They last for 15 or 20 years and then the trend goes out and now the trend is starting to circulate back around again, because people can buy them online. Colleges like Ohio State and Michigan and Wisconsin are starting to buy them like crazy now, because you can buy them in the team colors.

STOCK: Our demographic has changed so much. Our biggest customers right now are high school and college kids. Chances are they were fans when they were little kids and now it’s something they’ve taken in.

ANIMAL: It’s doing gangbusters. I’m getting ready to call Dan to see if he’d want to do something about getting it mainstream again. It would be great do something with WWE and have the wrestlers wearing Zubaz.

STOCK: We did stuff with WWE back then and in WCW with Goldberg and all those guys. We sold a few hundred thousand shirts for Dennis Rodman, so that’s kind of a no-brainer.

ANIMAL: It’d be up the alley of guys like Tons of Funk or even The Usos. There could be some crazy Hawaiian print Zubaz for them.

STOCK: The beauty of our product is it’s an easy fit. You just really need to know how tall you are to know what size. It doesn’t matter if you’re 6 feet tall or 250 pounds, you take a large. That’s what an elastic waistband is — it’s an easy fit.

WWECLASSICS.COM: Do you still wear Zubaz every now and then?

ANIMAL: Oh yeah, I’ve got some Zubaz. I’ve got a mining company and a construction company I’m part-owner of in Liberia and I’ve got some camo Zubaz that I wear out there in the bush.

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