Harvard Business School to offer course featuring WWE case study
The prestigious Harvard Business School is offering a case study on WWE as part Anita Elberse’s course “The Business of Entertainment, Media and Sports,” beginning this fall. The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more.
The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.
The course begins in time for the fall semester.
WWE Shows Latest Results
Raw results, April 15, 2024: Chad Gable viciously attacks Sami Zayn after losing to Zayn in Intercontinental Title Match!
Full ResultsSmackDown results, April 19, 2024: Tiffany Stratton introduces Bayley and Naomi to Tiffy Time with a sneak attack
Full ResultsWWE NXT results, April 16, 2024: Trick Williams defeats Carmelo Hayes in a Steel Cage Match
Full Results